User Research: A Practical Guide to Designing Better Products and Services by Stephanie Marsh is a comprehensive resource for understanding user behaviors, needs, and motivations. This first edition, published in March 2018 by Kogan Page, delves into various user research methods such as face-to-face user testing, card sorting, surveys, and A/B testing. The book offers expert insights into the advantages and disadvantages of each method, providing practical guidance on how to interpret, analyze, and share the data collected.

Marsh’s guide emphasizes the importance of considering end-users in planning and development processes, highlighting that companies often fail when they overlook user-centric approaches. User Research is designed to be a flexible tool applicable across different sectors and industries, aiming to enhance every aspect of the customer journey and experience, from software design to customer services and product packaging.

The book contains 288 pages and measures 6.18 x 0.63 x 9.21 inches. With an ISBN-13 of 978-0749481049, it is a valuable asset for professionals looking to improve their user research skills and contribute to creating more effective and user-friendly products and services.