Understanding Color: An Introduction for Designers by Linda Holtzschue (Author) delves into the perception, understanding, and uses of color—expanded and refreshed for its fifth edition. This essential resource is perfect for designers aiming to master color for business applications. The book, beautifully illustrated with real-world examples, has been a go-to guide for nearly a generation due to its authoritative and accessible instruction.

Readers can expect to:

• Contribute more effectively to discussions on color harmony using a comprehensive vocabulary that covers hue, value, and saturation
• Apply the most-up-to-date information on digital color to their projects
• Address challenges involved in translating colors from one medium to another
• Troubleshoot common issues faced when working with color today

The book features full-color images showcasing real design examples, and a companion website provides a digital workbook for reinforcing color concepts. Covering theory, practical implementation, business, and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.