Understanding Business 11th Edition
Understanding Business has long been the market leader in business education by consistently listening to the needs of both instructors and students. This eleventh edition offers a premium experience designed to improve student performance and enhance the teaching process through a student-centered approach. It utilizes proven adaptive technology designed to increase engagement and improve academic outcomes, making it a comprehensive resource for those entering the business world.
The author team, led by William Nickels, is dedicated to supporting educational goals by developing resources based on direct feedback and course requirements. Every component of this learning program is carefully reviewed to ensure total cohesion across all materials. Furthermore, the 11th edition is committed to accessibility, following Web Content Accessibility Guidelines to provide an inclusive learning environment for all students, regardless of learning style or disability. This commitment to quality is reflected in its perfect score of 100 points from Quality Matters, an independent organization that certifies the excellence of educational components.
Book Details and Metadata
- Title: Understanding Business
- Author: William Nickels
- Edition: 11th Edition
- Publisher: McGraw-Hill Education
- Publication Date: January 9, 2015
- ISBN-10: 78023165
- ISBN-13: 978-0078023163