Transnational Management: Text and Cases in Cross-Border Management (8th Edition)
Transnational Management provides an integrated conceptual framework designed to guide students and professionals through the complex challenges facing today’s multinational enterprises. This 8th edition, authored by Christopher A. Bartlett and published by Cambridge University Press, skillfully examines the development of strategy, organizational capabilities, and management roles and responsibilities essential for operating effectively in the global economy.
The content is developed across eight comprehensive chapters, supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated to reflect the latest thinking in transnational management while maintaining the book’s strong theoretical foundation. This edition features ten new cases and four updated studies, offering a uniquely global perspective on international business and global strategy.
Specifically tailored for MBA, executive education, and senior undergraduate students, this text serves as a definitive resource for those studying international management and cross-border operations.
- Author: Christopher A. Bartlett
- Edition: 8th Edition
- Publisher: Cambridge University Press
- Publication Date: March 1, 2018
- ISBN-13: 978-1108527446