Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors

Expert guidance on the art and science of driving secure behaviors, Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness training programs that drive secure behaviors and culture change.

When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way— one that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values.

The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization.

Discover what you need to know about marketing, communication, behavior science, and culture management. This book offers a comprehensive guide for driving secure behaviors through innovative and effective training programs.

Publisher: Wiley

Edition: 1st

Language: English

Publication Date: May 21, 2019

Print Length: 368 pages

ISBN-10: 1119566347

ISBN-13: 978-1119566342

Dimensions: 5.8 x 0.9 x 8.7 inches

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