The Design of Everyday Things by Donald A. Norman delves into the principles of creating intuitive and user-friendly products. After businesses recognized quality and service as critical factors for success, Donald A. Norman, a former Director of the Institute for Cognitive Science at the University of California, highlights that smart design is now the forefront in competitive strategies. This insightful book serves as both a primer and a guide on how effective design can lead to customer satisfaction or frustration, emphasizing the importance of thoughtful product creation in today’s market.