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Strategies for E-business Creating Value Through Electronic and Mobile Commerce Concepts and Cases (2nd Edition) by Jelassi Tawfik

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Author
Pearson College Div
Edition
2nd
Publisher
Pearson College Div
Pages
626 pages
ISBN
978-0273710288
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Description

Strategies for E-business: Creating Value Through Electronic and Mobile Commerce
Book by Jelassi Tawfik (Author)
2nd Edition

Discover the latest trends and strategies in e-business, focusing on electronic and mobile commerce. This comprehensive guide equips readers with essential knowledge to create value in today’s digital marketplace.

Key Features:
– Insights into the evolving landscape of online and mobile commerce
– Practical case studies that illustrate real-world applications
– Strategies for leveraging technology to enhance business operations and customer engagement
– Updated content reflecting current e-commerce trends and best practices
– Guidance on integrating electronic and mobile technologies in various business models

Benefits:
– Gain a competitive edge through understanding the fundamentals of digital commerce
– Learn how to develop effective online and mobile strategies for your business
– Enhance your skills in managing e-business operations and customer interactions

Title: Strategies for E-business: Creating Value Through Electronic and Mobile Commerce
Author: Jelassi Tawfik (Author)
Edition: 2nd
Language: English
Publisher: Course Technology PTR (An imprint of Cengage Learning)
Dimensions: 7.40″ x 9.10″ x 0.65″
ISBN-10: 113394846X
ISBN-13: 978-1133948462
Publication Date: January 1, 2013
Print Length: 448 pages