Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on essential topics such as diversity, ethics, and the legal aspects of strategic writing.
The book utilizes a user-friendly “recipe” approach, providing clear examples for each document type, making it an ideal resource for undergraduate PR or advertising writing courses that take an interdisciplinary approach. This edition features expanded attention to social media and writing in the digital realm, ensuring readers are prepared for the evolving demands of modern communication. It also offers updated insights and resources designed to support both students and professionals in mastering strategic messaging across various platforms.
Book Details and Metadata
- Full Title: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
- Author: Charles Marsh
- Edition: 4th
- Publisher: Routledge
- ISBN-10: 1138037109
- ISBN-13: 978-1138037106
- Publication Date: November 28, 2017
- Language: English