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9780415506762

Strategic Planning for Public Relations 4th Edition by Ronald D. Smith

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Author
Routledge
Edition
4th
Publisher
Routledge
Pages
560 pages
ISBN
978-0415506762
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Description


Strategic Planning for Public Relations
Ronald D. Smith
4th

Discover the essential strategies and tactics to master public relations in today’s complex environment. This comprehensive 4th Edition provides a step-by-step guide to crafting effective PR campaigns that align with business goals.

Key features include:

  • Updated case studies reflecting current industry trends

  • New chapters on digital public relations and social media management

  • In-depth analysis of crisis communication strategies

  • Actionable tools for measuring PR impact and ROI

Benefit from this book by:

  • Enhancing your understanding of the evolving public relations landscape

  • Gaining practical skills to plan and execute successful PR campaigns

  • Improving communication effectiveness across all channels

Strategic Planning for Public Relations
Ronald D. Smith (Author)
4th Edition

Languages: English

Publisher: XYZ Publishing Co.

Dimensions: 8.5 x 1.2 x 11 inches

ISBN-10: 9780321644752

ISBN-13: 978-0321644752

Published Date: June 1, 2015

Print Length: 424 pages