Strategic Modelling and Business Dynamics, + Website: A feedback systems approach by John D. W. Morecroft is an essential guide for anyone looking to understand and apply modelling techniques in business strategy. Published on August 3, 2015, this second edition of the book spans 512 pages and offers a comprehensive overview of credible models, helping readers navigate the complex interplay of factors that drive business success and sustainability.

Written by an internationally recognized authority, the book covers all stages of model building, from conceptual development to analytical refinement. Through in-depth practical examples, Morecroft vividly illustrates important or puzzling dynamics in firm operations, strategy, public policy, and everyday life, making complex concepts accessible and engaging.

The updated new edition also enriches the learning experience with a rich Learners’ website featuring models, articles, and videos. Additionally, there is an Instructors’ website resource offering lecture slides and other course materials. Together, these resources provide a powerful package of blended learning tools that enhance understanding and application of strategic modelling principles.

Insightful modelling of dynamic systems for better business strategy, this book serves as a valuable tool for practitioners, students, and academics seeking to harness the power of feedback systems in their work.

Edition: 2nd

Language: English

Publication Date: August 3, 2015

Print Length: 512 pages

ISBN-10: 1118844688

ISBN-13: 978-1118844687

Dimensions: 7.3 x 1 x 9.7 inches

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