Strategic Management Text and Cases 8th Edition by Gregory Dess

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Author
Gregory Dess
Publisher
McGraw-Hill Education
Pages
818 pages
ISBN
978-1259278211
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Description

Strategic Management: Text and Cases, Eighth Edition, authored by Gregory Dess (alongside McNamara and Eisner), offers readers an authoritative exploration of strategic management principles. This book provides a comprehensive look at traditional topics such as strategy formulation, implementation, and evaluation, while also integrating contemporary themes including globalization, technology, ethics, environmental sustainability, and entrepreneurship. The eighth edition features a meticulously revised case package that enhances relevance and engagement through up-to-date financial data and videos. With a selection of both full-length and short-form cases centered on familiar companies like Apple, eBay, and Johnson & Johnson, the text ensures a practical application of strategic management concepts to real-world scenarios. Five new cases (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) have been added, while twenty-six existing cases have undergone thorough revisions. This edition continues to deliver on its promise of solid treatment, real-world application, and contemporary focus, making it an essential resource for students and professionals in the field.