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Strategic Management: Text and Cases 10th Edition by Gregory G. Dess

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Author
Gregory G. Dess
Edition
10th
Publisher
McGraw Hill
ISBN
978-1260075083
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Description

Dive into the dynamic world of business strategy with Strategic Management: Text and Cases, Tenth Edition. Authored by Gregory G. Dess, along with McNamara, Eisner, and Lee, this comprehensive text delivers a readable, relevant, and rigorous exploration of strategic management. The authors masterfully minimize jargon, ensuring maximum accessibility while weaving in contemporary management practices and vital societal themes such as environmental sustainability, ethics, globalization, entrepreneurship, and the increasing importance of data analytics. Drawing on cutting-edge scholarly research and practical insights from industry executives, this edition strikes an ideal balance between ease of understanding and academic depth. Key topics are explored in dedicated chapters, including the critical role of intellectual assets in value creation (Chapter 4), the intricacies of entrepreneurial strategy and competitive dynamics (Chapter 8), and the methods for fostering entrepreneurship within established organizations (Chapter 12). This tenth edition encompasses all the core text material alongside a robust collection of 38 insightful cases. Published by McGraw Hill on February 13, 2020, this edition bears the ISBN-10: 1260075087 and ISBN-13: 978-1260075083.

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