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9781264387977

Strategic Management of Technological Innovation 7th Edition by Melissa Schilling

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Author
Melissa Schilling
Edition
7th
Publisher
McGraw-Hill Higher Education
ISBN
978-1264387977
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Description

Strategic Management of Technological Innovation by Melissa Schilling delves into the critical role of technological innovation in business strategy. The book explores how organizations can effectively manage and leverage technology to stay competitive in rapidly evolving markets.

Title: Strategic Management of Technological Innovation
Author: Melissa Schilling (Author)
Edition: 7th
Language: English
Publisher: Oxford University Press
Dimensions: 7.4 x 1.2 x 9.2 inches
ISBN-10: 0190685361
ISBN-13: 978-0190685362
Publication Date: October 1, 2019
Print Length: 408 pages