What are you looking for?
9781259539060

Strategic Management of Technological Innovation 5th Edition by Melissa Schilling

$19.40

✓Free EPUB conversionAsk any time and we convert it for your device.
✓Right edition guaranteedWrong edition or ISBN? Free swap.
✓Help any day, any hourFile will not open? We fix it or refund you.
✓Buy once, keep itNo subscription, no app, no expiry date.
Author
Melissa Schilling
Publisher
McGraw Hill
Pages
336 pages
ISBN
978-1259539060
Need another format after purchase? Email us and we will convert it for free
Loading payment options…
Description

Analyze. Formulate. Implement.
Strategic Management of Technological Innovation by Melissa Schilling, 5th Edition, delves into the strategic process of innovation management. The book is structured to parallel the strategic management framework commonly found in strategy textbooks, guiding readers through the stages of assessing competitive dynamics, strategy formulation, and implementation. This edition offers valuable insights for professionals and students looking to enhance their understanding of how technological innovations can drive business success.