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9781473929500

Strategic Management in the Media Theory to Practice (Second Edition)

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Author
Lucy Küng
Publisher
SAGE Publications Ltd
Pages
256 pages
ISBN
978-1473929500
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Description

Strategic Management in the Media: Theory to Practice by Lucy Küng (Author), Second Edition, offers a comprehensive exploration of strategic management within the dynamic and complex media landscape. This English-language work, published by SAGE Publications Ltd on February 4, 2017, delves into the core concepts, driving forces, and evolving dynamics that shape modern media organizations. Spanning 256 pages, the book is not only a valuable resource for academic study but also a practical guide for professionals in the industry seeking insights from an academic perspective.

Renowned scholars from Columbia Business School, University of Glasgow, and the University of Southern California have praised this edition, highlighting its empirical richness and analytical depth. Küng’s second edition builds upon the strengths of the first while expanding its scope to address a broader range of strategic management challenges faced by media firms in today’s rapidly changing environment.

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