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Strategic Management: Creating Competitive Advantages 9th Edition by Gregory Dess

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Author
Gregory Dess
Edition
9th
Publisher
McGraw Hill
ISBN
978-1259900457
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Description

Strategic Management: Creating Competitive Advantages, Ninth Edition by Gregory Dess, G. T. McNamara, Alan B. Eisner, and Norman Lee offers a comprehensive exploration of how organizations can build and sustain competitive advantages in today’s dynamic business landscape. This highly regarded textbook, published by McGraw Hill on February 12, 2018, is celebrated for its commitment to being readable, relevant, and rigorous. The authors skillfully minimize jargon, ensuring that complex strategic concepts are accessible to a wide audience. Through compelling examples drawn directly from management practice and contemporary societal themes such as environmental sustainability, ethical considerations, globalization, entrepreneurship, and the increasing importance of data analytics, the book makes its content highly relatable. Furthermore, it expertly balances accessibility with academic rigor by incorporating the latest research from leading management scholars alongside practical insights from experienced executives.

ISBN-10: 1259900452
ISBN-13: 978-1259900457

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