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Strategic Management Concepts 2nd Edition by Frank Rothaermel

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Author
Frank Rothaermel
Publisher
McGraw-Hill Education
Pages
528 pages
ISBN
978-1259384073
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Description

Strategic Management: Concepts by Frank Rothaermel (Author) delves into the core principles of strategic management, synthesizing theory, empirical research, and practical applications to equip students with the tools necessary for navigating today’s globalized and turbulent business environment. This 2nd edition, published in January 2014 by McGraw-Hill Education, offers a comprehensive exploration of how companies can gain and sustain competitive advantage. Through a single, cohesive voice that seamlessly blends classic and contemporary theories, along with in-chapter cases and strategy highlights, the book prepares readers to tackle real-world managerial challenges. With a focus on both rigor and relevance, this 528-page volume is an invaluable resource for aspiring managers seeking to understand the strategic dynamics of the modern business landscape.

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