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9780135173947

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 17th Edition by Fred David

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Author
Fred David
Edition
17th
Publisher
Pearson
ISBN
978-0135173947
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Description

Strategic Management: A Competitive Advantage Approach, Concepts and Cases (17th Edition)

Strategic Management: A Competitive Advantage Approach, Concepts and Cases offers a practical, skills-oriented application of strategic management principles. This 17th Edition, authored by Fred David, is designed to help readers learn how to effectively formulate, implement, and evaluate strategies in a wide variety of organizational settings. The text focuses on the core concepts of gaining and sustaining a competitive advantage, providing a clear roadmap for the strategic-management process.

This edition blends contemporary research with classic theory, ensuring that the content remains relevant in today’s rapidly changing global business environment. By utilizing a “Concepts and Cases” approach, the book provides numerous real-world examples and detailed case studies that allow readers to apply strategic tools and frameworks to actual business scenarios. Key topics covered include vision and mission development, internal and external audits, strategy analysis and choice, and the nuances of strategy implementation and governance.

Book Specifications

  • Title: Strategic Management: A Competitive Advantage Approach, Concepts and Cases
  • Author: Fred David
  • Edition: 17th Edition
  • Publisher: Pearson
  • Publication Date: February 1, 2019
  • ISBN-10: 0135173949
  • ISBN-13: 978-0135173947
  • Language: English

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