Strategic Brand Management by Deborah Roedder John, published by Oxford University Press on November 2, 2017, offers a concise, flexible, and modern approach to global brand management. This 1st edition is designed to engage students with cutting-edge research and practical mini-cases and activities. The book presents readers with an innovative framework that dissects strategic brand management into four fundamental pillars: identifying and measuring brands, building strong brand equity, leveraging existing brand strengths for growth, and effectively protecting brands from competitive threats and market changes. With ISBN-10: 190646004 and ISBN-13: 978-0190646004, this work is an essential resource for understanding and implementing winning brand strategies in today’s globalized markets.