Discover the essential strategies for creating and maintaining strong brands in today’s competitive global marketplace. This comprehensive guide covers everything from brand architecture to brand value measurement. Key features include case studies, practical examples, and actionable insights to help you effectively manage your brand equity. Perfect for marketing professionals seeking to enhance their brand management skills.
Key Features:
– In-depth analysis of brand strategy development
– Tools for measuring brand strength and performance
– Strategies for managing brand identity across global markets
Benefits:
– Gain a deeper understanding of how brands drive business success
– Learn to implement effective brand management practices
– Stay ahead in the competitive landscape with cutting-edge strategies
Introduction:
Explore the fundamental principles of building, measuring, and managing brand equity. Whether you’re a seasoned marketer or just starting your journey, this book equips you with the knowledge needed to create impactful brands that resonate globally.
Language: English
Publisher: Pearson Education Limited
Dimensions: 7 x 1 x 9 inches
ISBN-10: 1292356889
ISBN-13: 9781292356883
Publication Date: [Publication Date Not Provided in Original Description]
Print Length: 744 pages