Strategic Analysis and Action by Mary M. Crossan offers a concise and practical guide for students and professionals navigating the complexities of strategic management. Focused on providing an organized set of concepts and procedures for analyzing and acting on strategic problems, the book adopts the perspective of the general manager to present a consistent, operational approach. This edition, co-authored with new contributors who bring extensive experience in developing and teaching this course, emphasizes currency through updated examples and cases that reflect recent changes in strategy practice and theory.