Statistics for Management and Economics, 11th Edition, by Gerald Keller (Publisher: Cengage Learning, Publication Date: March 13, 2017, ISBN-10: 1337093459, ISBN-13: 978-1337093453) empowers students to grasp the critical role of statistical methods and tools in modern business management and economics. This comprehensive text champions a practical approach, prioritizing real-world applications over complex calculations through its signature three-step “ICI” problem-solving strategy. Students will master how to IDENTIFY the appropriate statistical technique by carefully considering the problem’s objective and the nature of the data, how to COMPUTE necessary statistics either manually or with the aid of Excel or XLSTAT, and crucially, how to INTERPRET the findings within the specific context of the business problem. The book is replete with data-driven examples, engaging exercises, and compelling case studies that span various business functions, illustrating how professionals in marketing, finance, accounting, and economics leverage statistical applications daily. Notable case studies delve into timely topics such as climate change and the correlation between payroll and team success in professional sports, while a wealth of exercises utilize the returns of 40 stocks to construct the market model and explore portfolio diversification strategies.
