Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches by Sigmund Gronmo is an essential resource for undergraduate students embarking on their journey into social research. Structured around a central concept that often poses challenges—understanding the role of good questions—the book delves into how these questions form the backbone of effective research designs. The text emphasizes the importance of framing social research as a process of asking and answering questions, guiding readers through the intricacies of qualitative, quantitative, and mixed methods to provide comprehensive coverage of contemporary approaches in social research.

Each chapter is meticulously designed with clear learning outcomes, thought-provoking study questions, and recommendations for further reading. Dr Ruth McAreavey, from Newcastle University, highlights the book’s accessibility and depth, noting that it offers a thorough and engaging exploration of social research methods. The accompanying website enhances the learning experience by providing mapped online resources that support key stages of the learning process.

The book’s focus on understanding the scientific method, alongside its detailed coverage of various research techniques, makes it an invaluable tool for students looking to master the complexities of social research methodologies. With 592 pages dedicated to in-depth analysis and practical guidance, this edition is a must-have for anyone serious about advancing their knowledge in this field.

Published by SAGE Publications Ltd on November 21, 2019, with an ISBN-10 of 1526441241 and an ISBN-13 of 978-1526441249, the book measures 7.25 x 1.25 x 9.5 inches, offering a compact yet comprehensive guide to social research methods.

Explore the full range of contemporary approaches and deepen your understanding with Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches by Sigmund Gronmo.