Social Movements for Good: How Companies and Causes Create Viral Change

By Derrick Feldmann

Edition: 1st

Language: English

Publisher: Wiley

Dimensions: 6.1 x 0.84 x 9.1 inches

ISBN-10: 1119133394

ISBN-13: 978-1119133391

Publication Date: February 1, 2016

Print Length: 224 pages

Create real change in the new social movement paradigm. This guidebook teaches you how to drive change by leveraging the “social currency” that can make movements go viral. Author Derrick Feldmann, a career expert on reaching donors, activists, and employees, shares his insights alongside stories of today’s most successful social good movements by companies and nonprofits.

Discover the leaders behind these movements, understand why people get involved, and learn about the strategy and support network necessary for success in the modern social movement paradigm. Just going viral isn’t enough; there must be a plan, and the right people with the right skills to execute it effectively. This book outlines who you need on your side, what they need to do their jobs, and which tools and methods are most effective.

Read about today’s most successful social good movements and gain valuable insights into creating impactful change.