Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Keith A. Quesenberry provides a comprehensive blueprint for navigating the digital landscape where consumers have unprecedented influence over brands. This second edition explores how businesses—from small startups to multinational corporations and nonprofits—can adapt their strategies to harness consumer power for the benefit of both parties. With real-world examples, statistics, and pedagogical features like social media calendars, metrics, and budgets, this book is highly accessible for students and professionals alike.

The new edition expands on traditional marketing, advertising, and public relations disciplines with an integrated approach to social media strategy. Key updates include a dedicated chapter on law, ethics, and etiquette, along with comprehensive coverage of emerging trends such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and major social media platforms.

Enhanced pedagogical tools include expanded chapter previews, new case studies, a glossary with over two hundred key terms, and updated online resources to support both teaching and learning. The text maintains the structure of its predecessor while evolving to reflect current best practices in the field.

Publishers Rowman & Littlefield Publishers released this second edition on July 9, 2018, with ISBN-13: 978-1538101353. The print length is 376 pages and measures 1 x 0.53 x 1 inches.

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