Title: Social Media Marketing: A Strategic Approach
Author: Debra Zahay (Author)
Edition: 3rd
Language: English
Publisher: Course Technology
Dimensions: 7.5 x 1 x 9 inches
ISBN-10: 1423906187
ISBN-13: 978-1423906189
Publication Date: December 22, 2009
Print Length: 592 pages

Discover the latest strategies for effective social media marketing in this comprehensive guide. Perfect for professionals and students alike, the book covers a wide range of topics including social network analysis, content creation, community management, and brand building on platforms like Facebook, Twitter, LinkedIn, and more.

Key Features:

• Updated with the latest trends in social media marketing
• Includes case studies and real-world examples to illustrate concepts
• Covers both popular and emerging social media platforms
• Provides practical tools and templates for successful campaigns
• Offers insights on measuring the ROI of your social media efforts

Become a master in social media marketing with this essential resource. Learn how to leverage social media to enhance brand awareness, engage customers, and drive business growth.

SEO Keywords: Social Media Marketing Strategy, Debra Zahay, 3rd Edition, Social Media Tactics, Digital Branding, Community Management, Content Marketing, Digital Strategies