Retailing Management 10th Edition

This comprehensive text, an International Student Edition, delves into the dynamic world of retailing, highlighting the profound transformations and evolutions the industry has undergone in recent years. Authored by Michael Levy, the 10th edition maintains its market-leading tradition by focusing on critical strategic issues, with a strong emphasis on financial considerations and practical implementation through effective merchandise and store management. It meticulously examines both strategic and tactical challenges faced by a broad spectrum of retailers, encompassing large and small enterprises, domestic and international operations, and businesses selling both merchandise and services.

The authors have meticulously prepared this edition by concentrating on five pivotal factors that continue to define outstanding retailers:

• The strategic application of big data and analytical methods to inform decision-making.
• Leveraging social media and mobile technologies to enhance communication with customers and enrich their shopping experience.
• The complexities of utilizing mobile channels and delivering a seamless multi-channel experience for consumers.
• The overarching commitment to conscious marketing and corporate social responsibility in business decision-making.
• Understanding the far-reaching impact of globalization on the contemporary retail industry.

Author: Michael Levy
Language: English
Publisher: McGraw Hill
Publication Date: January 1, 2018
ISBN-10: 9781260084764
ISBN-13: 978-1260084764
Physical Dimensions: 8 x 0.9 x 10.5 inches

Please note: This specific ISBN (9781260084764) provides the core textbook content only. It does not include an code. Any required access codes are sold separately.