Retailing Management 10th Edition by Michael Levy

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Author
Michael Levy
Publisher
McGraw Hill
ISBN
978-1260084764
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Description

Retailing Management 10th Edition by Michael Levy is an international student edition that delves into the dynamic transformations within the retail sector over the past four years. This textbook, published by McGraw Hill in January 2018, focuses on strategic issues and financial considerations, providing insights into merchandise and store management. The content covers a wide range of retailers—large and small, domestic and international, selling both goods and services—and highlights five crucial factors that define outstanding retail practices:

  • The use of big data and analytical methods for decision making.
  • The application of social media and mobile technologies to enhance customer communication and experience.
  • The challenges and opportunities in utilizing a mobile channel to provide a seamless multi-channel shopping experience.
  • The integration of conscious marketing and corporate social responsibility into business strategies.
  • The impact of globalization on the retail industry.