Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Author: Ethan Beute (Author)
Edition: 1st
Language: English
Publisher: Wiley
Dimensions: 6.3 x 1 x 9.1 inches
ISBN-10: 1119576261
ISBN-13: 978-1119576266
Publication Date: April 16, 2019
Print Length: 224 pages
Description:
Average professionals often rely on impersonal forms of communication that fail to build trust, provide differentiation, or convey messages effectively. Emails, text messages, voicemails, and social messaging are increasingly viewed as barriers to effective communication due to their faceless nature.
Rehumanize Your Business explores how integrating personal videos into your daily communications can significantly enhance relationships and outcomes with customers, prospects, employees, and recruits. The book details the rationale behind this movement toward simple, authentic videos and provides guidance on when it’s appropriate to supplement traditional communication methods with webcam or smartphone recordings.
- Restore face-to-face communication for greater clarity and connection
- Add a personal, human touch to emails and other messages
- Discover insights from those who have successfully integrated thousands of videos into their business practices
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