Quantitative Research Methods for Communication: A Hands-On Approach, 4th Edition

Authored by Jason S. Wrench, this comprehensive 4th Edition offers a relevant and accessible guide to quantitative research methods specifically for communication studies. Published by Oxford University Press on November 15, 2018, this edition serves as an invaluable resource with ISBN-10: 190861061 and ISBN-13: 978-0190861063.

In clear, straightforward language, the book encourages students to embrace an active, hands-on approach to learning. It provides the essential tools needed to locate, conduct, collect, and effectively present research. By incorporating real communication studies and data sets, the authors vividly illustrate how communication research comes alive, moving beyond theoretical concepts to practical application.

Students are not only introduced to critical new skills but are also immediately given opportunities to apply these skills within various research scenarios. The text is thoughtfully integrated with helpful features throughout, including clear chapter objectives, illuminating case studies, practical data sheets, and essential key terms, all designed to enhance understanding and mastery of quantitative research techniques in communication.