Public Relations: Strategies and Tactics (11th Edition) is a comprehensive guide authored by Dennis L. Wilcox, published in 2014 by Pearson. This edition spans 598 pages and offers clear explanations of the fundamental concepts, strategies, and tactics essential for modern public relations practice. The book utilizes real-world case studies and examples to elucidate the core theories underpinning contemporary PR work, making it accessible and engaging for undergraduate students.

Grounded in scholarly research, the text includes references to significant studies and enduring PR techniques. Its writing style is tailored to beginners, with a plethora of colorful charts and photographs that aid in illustrating key ideas. Additionally, this edition comes with MySearchLab, an integrated resource offering research and writing tools, including access to academic journals. These tools enhance critical thinking skills and provide students with the flexibility to download the eText to their tablets using the free Pearson eText app.

For accurate registration, always consult your instructor or course syllabus regarding the specific ISBN required for this textbook, as various versions of Pearson’s MyLab & Mastering products exist. The book is a valuable resource for students embarking on their public relations journey and aims to equip them with practical knowledge and theoretical understanding.

Publication Date: March 28, 2014
ISBN-10: 9780205960644
ISBN-13: 978-0205960644
Dimensions: 1 x 10 x 12 inches