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9780205960644

Public Relations Strategies and Tactics 11th Edition by Dennis L. Wilcox

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Author
Dennis L. Wilcox
Edition
11th
Publisher
Pearson
Pages
1 x 10 x 12 inches
ISBN
978-0205960644
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Description

Title: Public Relations: Strategies and Tactics (11th Edition)
Author: Dennis L. Wilcox (Author)
Edition: 11th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.8 x 1.3 x 9.5 inches
ISBN-10: 0078024608
ISBN-13: 978-0078024604
Publication Date: October 29, 2013
Print Length: 608 pages

Explore the latest strategies and tactics in public relations with this comprehensive guide. This 11th edition covers everything from crisis management to social media engagement, providing readers with practical tools for effective communication. Key features include real-world case studies, ethical considerations, and a focus on digital PR. Ideal for students and professionals alike, this book equips you with the knowledge needed to succeed in today’s fast-paced communication landscape.

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