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9780205897766

Public Relations A Values-Driven Approach, 6th Edition by David W. Guth

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Author
David W. Guth
Publisher
Pearson
Pages
384 pages
ISBN
978-0205897766
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Description

Public Relations: A Values-Driven Approach — Books a la Carte (6th Edition)

For courses in Introduction to Public Relations

An introduction to public relations that focuses on ethical, productive relationships with strategic constituencies. Authors David W. Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, helping students place the profession within the context of its role in a civil society. The Sixth Edition offers up-to-date statistics, the latest research, and current examples of public relations practice to help students understand the contemporary state of the field.