Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
In a fast-changing, increasingly digital and social marketplace, Principles of Marketing provides an essential roadmap for developing meaningful connections with customers. This 19th Edition, authored by marketing authority Philip Kotler, focuses on the vital task of creating vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. By presenting the fundamentals of marketing within an innovative customer-value framework, the text helps readers master the challenges of the modern business landscape.
The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It is packed with real-world stories and case studies illustrating how companies utilize new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. This comprehensive guide ensures that readers are equipped with the latest strategies to navigate the evolving relationship between brands and consumers.
Book Specifications
- Title: Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
- Author: Philip Kotler
- Publisher: Pearson Inc.
- Publication Date: January 1, 2023
- Edition: 19th Edition
- Language: English
- Print Length: 744 pages
- ISBN-10: 0137864892
- ISBN-13: 978-0137864898
- Dimensions: 11.14 x 8.86 x 1.18 inches