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9780131902084

Principles of Marketing 15th Edition by Philip Kotler

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Author
Prentice Hall College Div
Publisher
Prentice Hall College Div
Pages
122 pages
ISBN
978-0131902084
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Description

Principles of Marketing (7th Edition)
Author: Philip Kotler (Author)
Edition: 7th Edition
Language: English
Publisher: Prentice Hall
Dimensions: 8.2 x 1.5 x 10.6 inches
ISBN-10: 0134696975
ISBN-13: 978-0134696974
Publication Date: March 2, 2016
Print Length: 744 pages

Covering the latest marketing trends and techniques, this comprehensive guide equips readers with a deep understanding of marketing principles and strategies. Ideal for students and professionals, it delves into consumer behavior, market segmentation, product development, pricing strategies, and more.

Key Features:
– Updated content reflecting current market dynamics
– Practical examples and case studies
– Interactive learning tools and resources online
– Focus on digital marketing and social media

Benefits:
– Enhance your knowledge of marketing fundamentals
– Develop skills to succeed in the modern business environment
– Stay ahead with cutting-edge insights and strategies