Title: Preparing Effective Business Plans: An Entrepreneurial Approach
Author: Bruce Barringer
Edition: 2nd
Language: English
Publisher: Pearson Education
Dimensions: 7.4 x 0.8 x 9.3 inches
ISBN-10: 0133675082
ISBN-13: 978-0133675086
Publish Date: September 24, 2013
Print Length: 464 pages
A comprehensive guide to creating successful business plans for entrepreneurial ventures. This second edition provides practical insights and strategies tailored specifically for aspiring entrepreneurs. Key features include real-world examples, case studies, and step-by-step guidance on crafting compelling business narratives that attract investors and stakeholders.
Discover how to:
- Evaluate market opportunities
- Create a strong financial forecast
- Develop effective marketing strategies
- Negotiate with potential partners and investors
Honed by years of experience in entrepreneurship education, this book is ideal for students, new entrepreneurs, and seasoned business leaders looking to refine their plan-making skills. With its focus on actionable advice and innovative approaches, it equips readers with the tools necessary to navigate the complexities of launching a successful venture.