Persuasion: Social Influence and Compliance Gaining (6th Edition)
Written by Robert H. Gass and John S. Seiter, the sixth edition of Persuasion: Social Influence and Compliance Gaining offers a comprehensive and engaging exploration of the theories and practices behind social influence. This edition maintains an accessible voice and vibrant aesthetic designed to resonate with students of communication, psychology, advertising, and marketing. By balancing established academic models with real-world applications, the text provides readers with the tools to understand and apply persuasive techniques across a multitude of contexts, including interpersonal relationships, politics, and social media.
The book covers a broad spectrum of topics essential to the study of influence, such as source credibility, personality factors, deception, motivational appeals, and visual persuasion. This updated edition features expanded coverage of digital platforms, offering fresh insights into emotional marketing, political campaigning, and the ethics of influence. Additionally, it incorporates modern research on niche areas like olfactory influence and the evolving landscape of group dynamics.
Book Details
- Author: Robert H. Gass and John S. Seiter
- Edition: 6th Edition
- Language: English
- ISBN-10: 1138630616
- ISBN-13: 978-1138630611
- Publication Date: February 16, 2018