Modern Management: Concepts and Skills (14th Edition) by Samuel C. Certo delves into the comprehensive field of business management, making it a valuable resource for students and professionals alike. This long-standing textbook is renowned for its detailed coverage of essential management concepts, including planning, organizing, influencing, and controlling.
With a hands-on approach, the book equips readers with the necessary skills to succeed in management roles, offering practical insights into tackling the challenges faced by managers today. The Fourteenth Edition brings updated information and new case studies to align with recent research and developments in the management landscape.
Illuminated by engaging photography, this edition maintains a balance between depth and accessibility, ensuring that key concepts are communicated effectively. Ideal for courses on Management, it serves as an indispensable guide for those seeking to enhance their understanding of modern business practices and leadership.
