MKTG 11th Edition by Charles W. Lamb

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Author
Charles W. Lamb
Publisher
Cengage Learning
ISBN
978-1337516662
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Description

Learn your Principles of Marketing Course YOUR Way with MKTG! This visually-engaging textbook presents course content through easy-reference chapters, ideal for self-paced learning. Accompanying Chapter Review Cards consolidate essential review material into a ready-made study tool. Access MKTG Online to explore the course anytime and anywhere—on your device of choice. Engage with interactive content to collect notes and create StudyBits™, capturing what’s important for you. Utilize preset study resources or personalize the product through easy-to-use tags and filters to prioritize your study time effectively. Make and review flashcards, access related content, and track your progress with Concept Tracker—all in one comprehensive and affordable package.