Mediated Communication & You: An Introduction to Internet & Media Effects, authored by Silvia Knobloch-Westerwick and published by Oxford University Press, provides an engaging, up-to-date, and accessible exploration of the relationship between individuals and the digital landscape. This text introduces readers to the crucial questions and issues surrounding modern media use, examining both the potential negative effects and the positive outcomes of mediated communication. By grounding the discussion in contemporary theories and research, the book helps readers develop a deeper awareness of the diversity of mediated messages and the varied ways audiences respond to them.
The content delves into why we enjoy the internet and media, a topic of growing importance in today’s digital age. Key subjects covered within the text include:
- How mediated communication influences personal worldviews and social group dynamics.
- The processes behind news coverage formation and its consumption by diverse audiences.
- Political communication, including the expression of opinion in digital spaces.
- The role of emotions and the pursuit of pleasure through media.
- Insights into health communication and computer-mediated communication.
Book Details:
- Title: Mediated Communication & You: An Introduction to Internet & Media Effects
- Author: Silvia Knobloch-Westerwick
- Publisher: Oxford University Press
- Publication Date: January 9, 2020
- Language: English
- ISBN-10: 190925655
- ISBN-13: 978-0190925659