Now in its seventh edition, McQuail’s Media and Mass Communication Theory continues to define the field, offering a uniquely comprehensive and balanced guide. Authored by Denis McQuail, this landmark text maintains the narrative of earlier editions into today’s world of pervasive, ubiquitous, mobile, social, and always-online media. New to this edition is an increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Additionally, there are further discussions of the ethics of media and mass communication throughout all chapters. What a magnificent invitation to the field—full of lively debate and relevant examples yet carefully balanced and thoughtfully explained.