Matching Supply with Demand: An Introduction to Operations Management, 4th Edition, authored by Gerard Cachon and Christian Terwiesch, is a comprehensive guide designed for MBA students seeking to understand the fundamental principles of operations management. This international student edition features rigorous analysis that avoids excessive use of sophisticated mathematical modeling, focusing instead on practical business solutions informed by necessary quantitative tools.
The book covers real-world scenarios through specific company perspectives in most chapters, bringing theoretical concepts to life within a relatable context. It emphasizes “real operations” and “real solutions,” ensuring that equations and models serve the purpose of providing actionable insights rather than merely academic exercises. With 544 pages of content, this edition is an authoritative resource for students embarking on their journey in operations management.
ISBN: 9781260084610
