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9781133307334

Mass Media Research An Introduction 10th Edition by Roger Wimmer

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Author
Roger Wimmer
Edition
10th
Publisher
Cengage Learning
Pages
496 pages
ISBN
978-1133307334
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Description

Mass Media Research: An Introduction

Author: Roger Wimmer (Author)

Edition: 10th

Language: English

Publisher: Cengage Learning

Dimensions: 7 x 0.75 x 9 inches

ISBN-10: 1133307337

ISBN-13: 978-1133307334

Publication Date: January 1, 2013

Print Length: 496 pages

Description: Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens—from content analysis to surveys to experimental research—and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach—including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.