author: Roger A. Kerin (Author)
edition: 9th
language: English
publisher: McGraw-Hill Education
dimensions: 8.2 x 1.3 x 10.6 inches
isbn-10: 125973047X
isbn-13: 978-1259730479
publication date: June 5, 2018
print length: 624 pages

Discover the essential principles of marketing in this comprehensive and engaging guide. “Marketing: The Core” by Roger A. Kerin delves into the fundamental concepts that drive successful marketing strategies. Key features include real-world examples, case studies, and practical tools to help you apply theories to real-life scenarios. This Ninth Edition updates key topics like digital marketing, social media, and sustainability in a rapidly evolving industry.