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9781259712364

Marketing The Core, 7th Edition by Roger Kerin

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Author
McGraw Hill
Edition
7th
Publisher
McGraw Hill
ISBN
978-1259712364
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Description

Explore the fundamentals of marketing with Marketing: The Core by Roger Kerin. This 7th edition offers a comprehensive overview of modern marketing principles and strategies, perfect for students and professionals alike.

Marketing: The Core | Author:Roger Kerin (Author), | Edition:7th

Language: English
Publisher: South-Western Cengage Learning
Dimensions: 7.5 x 1 x 9.3 inches
ISBN-10: 1284124236
ISBN-13: 978-1284124235
Publication Date: January 1, 2019
Print Length: 528 pages