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9781337296519

Marketing Strategy, Text and Cases, 7th Edition by O. C. Ferrell

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Author
unknown author
Publisher
Cengage Learning
ISBN
978-1337296519
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Description

Marketing Strategy: Text and Cases, 7th Edition

Marketing Strategy: Text and Cases, 7th Edition by O. C. Ferrell offers a comprehensive and practical approach to mastering the complexities of modern marketing. This edition is designed to teach students how to think and act like professional marketers by focusing on the development of customer-oriented market strategies and robust marketing plans. The text emphasizes a hands-on methodology for analyzing, planning, and implementing marketing strategies, ensuring that readers can effectively apply core marketing concepts to real-world business challenges.

Through a blend of authoritative text and diverse case studies, this book provides the tools necessary to bridge the gap between theoretical frameworks and practical application. It covers the essential stages of the marketing process, from initial research and strategic analysis to the final implementation and evaluation of marketing programs.

Book Specifications:

  • Title: Marketing Strategy, Text and Cases
  • Author: O. C. Ferrell
  • Edition: 7th Edition
  • Language: English
  • ISBN-10: 0357039238
  • ISBN-13: 978-0357039236
  • Dimensions: 8.5 x 1 x 10 inches

This resource is essential for anyone looking to refine their strategic marketing skills and gain a deeper understanding of how to drive value in a competitive marketplace through disciplined planning and execution.

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