The 7th edition of Mktg Strategy and Co by Graham Hooley offers a comprehensive guide to modern marketing strategies. This book dives deep into the latest trends, tools, and techniques for effective market analysis, branding, and digital marketing. Key features include:

• Insights on consumer behavior and market segmentation
• Practical case studies and real-world examples
• Strategies for building brand equity and customer loyalty
• Updated content on social media marketing, e-commerce, and data analytics

Highlighting the importance of adaptability in today’s fast-changing business landscape, this book is an essential resource for marketers, students, and professionals looking to enhance their understanding and application of marketing strategies.

Title: Mktg Strategy and Co
Author: Graham Hooley (Author)
Edition: 7th
Language: English
Publisher: Not specified in original text
Dimensions: Not specified in original text
ISBN-10: Not specified in original text
ISBN-13: Not specified in original text
Publication Date: Not specified in original text
Print Length: Not specified in original text