The ultimate guide to mastering marketing research, Marketing Research: Delivering Customer Insight by Alan Wilson is a must-have for professionals and students alike. This comprehensive 4th edition explores the latest techniques in gathering and analyzing customer data, providing actionable insights that drive business success.
Covering everything from qualitative to quantitative research methods, this book equips readers with practical tools and strategies for conducting effective marketing research. Key features include real-world case studies, practical tips, and step-by-step guidance on implementing research projects in various industries.
Discover how to:
- Define research objectives
- Design surveys and experiments
- Analyze data using advanced statistical techniques
- Present findings to stakeholders effectively
This book is perfect for marketers, market researchers, business students, and anyone seeking to understand customer behavior and preferences. With its clear explanations and hands-on approach, it will help you deliver valuable insights that can transform your marketing strategy.
Marketing Research: Delivering Customer Insight
Author: Alan Wilson (Author)
Edition: 4th ed. 2019
Language: English
Publisher: Springer Nature
Dimensions: 7.4 x 0.98 x 9.65 inches
ISBN-10: 303015170X
ISBN-13: 978-3030151706
Publication Date: March 2, 2019
Print Length: 642 pages