Title: Marketing Research: An Applied Orientation (What’s New in Marketing)
Author: Naresh Malhotra
Edition: 7th
Language: English
Publisher: Prentice Hall
Dimensions: 1.2 x 9.45 x 7.3 inches
ISBN-10: 0134536852
ISBN-13: 978-0134536854
Publication Date: September 3, 2016
Print Length: 656 pages

Discover the latest in marketing research with this essential guide! This seventh edition offers a comprehensive overview of research methods and techniques used in the field. Key features include real-world applications, practical examples, and up-to-date insights on digital marketing. The book emphasizes both qualitative and quantitative methodologies to help readers gain a well-rounded understanding of how to effectively conduct market research.

Explore topics such as consumer behavior analysis, competitive intelligence gathering, and data-driven decision making. Learn from expert author Naresh Malhotra who brings years of industry experience to this text. Whether you’re a student or professional in marketing, this book is your go-to resource for mastering the skills needed to succeed in today’s dynamic business environment.

keywords: marketing research, market research, marketing strategy, consumer behavior, digital marketing, qualitative research, quantitative research, applied marketing, What’s New in Marketing, Naresh Malhotra, Prentice Hall