by Alvin C. Burns

Discover the latest in marketing research with this authoritative and engaging 8th edition! This book provides a comprehensive guide to understanding, planning, conducting, and reporting on effective marketing research.

Key features include:
– Updated case studies reflecting current market trends
– Practical examples demonstrating real-world applications of research methods
– Enhanced coverage of digital data collection and analysis techniques
– Emphasis on ethical considerations in marketing research

This edition is perfect for students, professionals, and marketers seeking to enhance their knowledge and skills in the field. Gain insights into various research approaches, learn how to design effective studies, and master the tools needed to interpret results accurately.

Marketing Research: An Applied Orientation 8th Edition
Author: Alvin Burns (Author)
Edition: 8th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1.3 x 9.2 inches
ISBN-10: 0078023658
ISBN-13: 978-0078023654
Publication Date: October 1, 2012
Print Length: 672 pages